Training Lab

Joy Factory Training Lab

Do you want to learn how to run your marketing channels yourself rather than having to put it in someone else’s hands, who may not understand and care for your business as much as you do?

You can learn how to set up, run and manage any of the channels or platforms that your customer uses with me as your guide.

I run two options for training: firstly the ‘Build your Own: courses’, which cover major subjects such as building your website, creating your brand and setting up social media pages and platforms.

Secondly is masterclasses covering specific platforms such as Instagram, Email and Social Media.

Below is further information on each option:

1) Build your Own Courses

Take the power into your own hands and learn how to run the essential parts of your business – your website, your brand, your campaigns and social media platforms.

  1. Brief me on your specific aims and objectives for your course
  2. I will create a bespoke Google Docs workbook for you covering the course contents, as well as your specific learning outcomes
  3. We will break up the material into six 1-hour online modules
  4. We will work collaboratively on the Google Workbook and a Pinterest Ideas Board throughout the modules
  5. You will make content and learn platforms in real-time with screen sharing
  6. You will have coursework in between modules to enable you to dig further into the course material.

‘Build your own:’ Course Options:

'Build your own Website' Courseby the Joy Factory

‘Build your own WordPress Website‘ Course

You will learn how to plan, build, launch and run a WordPress.com website from scratch.

You will create audience profiles and a summary of your business to then help you choose the right themes and content for your site.

You will learn how to choose copy, content and imagery and create pages within the module sessions.

You will also learn some tips about copywriting, creating a marketing strategy and how to understand the statistics and ‘back end’ of the site.

'Build your own Brand' Course by the Joy Factory

‘Build your own Brand‘ Course

Learn how to build your own brand, including updating or changing your logo, colour palette, tone of voice, imagery and more.

I will guide you to devise, design and test these branding building blocks, by bringing together your brand values, your audience and your USP.

'Build your own Social Media Strategy' Course by the Joy Factory

‘Build your own Social Media Strategy‘ Course

Learn how to build your Facebook Business Page from scratch, as well as creating content and understanding and acting on insights.

We will plan create copy for your business overview, services, products etc as well as planning content for key dates for your target audience throughout the year.

You will also create cover image and profile picture assets as well as gathering imagery and video assets.

2) Bitesize Masterclasses

Learn how to use the channels and social media platforms your target audiences use:

'Social Media Boost' Bitesize Masterclass by the Joy Factory
  • Learn how to create audience personas to really meet the needs of your customer
  • Learn time-saving tips to understand and grow from your insights and analytics
  • Create a content strategy and calendar
  • Learn some key copywriting, content creation and photography tips
  • Learn some etiquette and social listening tips
  • Learn how to create a campaign or promotion.
'Google Boost' Bitesize Masterclass from the Joy Factory
  • Create in-depth segmented audience personas
  • Learn how to research keywords and search queries
  • Learn how to optimise your copy, pages and images on your website
  • Create or optimise your ‘Google my Business‘ page for organic search
  • Create a content strategy and calendar for your website
  • Learn how to get useful feedback from users to improve navigation.

'Design with Canva' Bitesize Masterclass from the Joy Factory
  • Refine and refresh your brand assets for quicker designing: logo, colour palette, target audience, imagery
  • Tour of lesser-known Canva features – such as templates, photos, elements
  • Tour of complimentary design platforms to enhance your designs
  • Create templates for Facebook, Instagram, your Website and print in the session

How the Bitesize Masterclasses Work:

  1. Brief me on your specific aims and objectives for your course
  2. I will create a bespoke Google Docs workbook for you covering the course contents, as well as your specific learning outcomes
  3. We will break up the material into two 1-hour online modules
  4. We will work collaboratively on the Google Workbook and the Pinterest Vision Board throughout the modules
  5. You will make content and learn platforms in real-time with screen sharing
  6. Choose to do the course 1-on-1 or split the cost with up to four people.
  7. Choose from subjects such as: growing engagement, lead generation on Facebook and LinkedIn and using Canva for marketing.
  • Pinterest Vision Board
  • Capture all the ideas and progress in the project Google Docs Workbook.
  • Keep all the creative ideas in one place with the project sketchbook.
Bitesize Single
£200.00
  • Two 1-hour modules
  • Online Conference Call Course
  • Customised 2-Module Workbook
  • Up to 4 people
‘Build your Own’ Course
£550.00
  • Six 1-hour modules
  • 1-hour planning session
  • 1-hour review session
  • Customised 6-Module Google Docs Workbook and Coursework
  • Collaborative Pinterest Vision Board
  • 1-on-1 online sessions

Katie’s clear and informed guidance was helpful and surprisingly interesting. Katie asked insightful questions in order to tailor the training to my needs and interests, and talked me through the creative steps instead of simply doing it for me.

Natalia Lester-Bush, National Trust.

Tell me more about your requirements by filling out the form below and we can chat further to work out what training you need: