Masterclasses

Do you want to learn how to run your marketing channels yourself rather than having to put it in someone else’s hands, who may not understand and care for your business as much as you do?

You can learn how to set up, run and manage any of the channels or platforms that your customer uses with me as your guide.

I run two options for training: firstly the ‘Build your Own: courses’, which cover major subjects such as building your website, creating your brand and setting up social media pages and platforms.

Secondly is masterclasses covering specific platforms such as Instagram, Email and Social Media.

Below is further information on each option:

‘Build and run your own WordPress Website’ Workbook by the Joy Factory

1) Build your Own Courses

Take the power into your own hands and learn how to run the essential parts of your business – your website, your brand, your campaigns and social media platforms.

  1. Brief me on your specific aims and objectives for your course
  2. I will create a bespoke Google Docs workbook for you covering the course contents, as well as your specific learning outcomes
  3. We will break up the material into six 1-hour online modules
  4. We will work collaboratively on the Google Workbook and a Pinterest Ideas Board throughout the modules
  5. You will make content and learn platforms in real-time with screen sharing
  6. You will have coursework inbetween modules to enable you to dig further into the course material.

‘Build your own:’ Course Options:

Build your own: Brand
'Build your own...Brand' Course by the Joy Factory
‘Build your own: Brand’ Course

Learn how to build your own brand, including updating or changing your logo, colour palette, tone of voice, imagery and more.

I will guide you to devise, design and test these branding building blocks, by bringing together your brand values, your audience and your USP.

Build your own: ‘Google my Business’ Page

'Build your Own: Google Page' Course by the Joy Factory
‘Build your Own: Google Page’ Course

Learn how to create your ‘Google my Business’ Page, an essential tool for helping you rank high on Google.

You will create logo and cover image assets, tagline and descriptions, as well as your services and products.

We will upload key imagery that will attract your target audience and link to your website and other channels.

You will learn how to get reviews from customers as well as understanding the analytics and what to action from them.

Build your own: Campaign
'Build your Own: Campaign' course from the Joy Factory
‘Build your Own: Campaign’ course

Learn how to design, create, and deliver a campaign, whether that’s a promotion, event, launch or awareness building.

We will consider the objectives of your campaign idea and what your audience wants and create a timeline, marketing and content for online and print material, etc.

Build your own: WordPress Website and Strategy

'Build your Own: WordPress Website' by the Joy Factory
‘Build your Own: WordPress Website’

You will learn how to plan, build, launch and run a WordPress.com website from scratch.

You will create audience profiles and a summary of your business to then help you choose the right themes and content for your site.

You will learn how to choose copy, content and imagery and create pages within the module sessions.

You will also learn some tips about copywriting, creating a marketing strategy and how to understand the statistics and ‘back end’ of the site.

Build your own: Facebook Page
'Build your Own: Facebook Page' course from the Joy Factory
‘Build your Own: Facebook Page’ course

Learn how to build your Facebook Business Page from scratch, as well as creating content and understanding and acting on insights.

We will plan create copy for your business story, services, products etc as well as planning content for key dates for your target audience throughout the year.

You will also create cover image and profile picture assets as well as gathering imagery and video assets.

2) Platform Masterclasses

Learn how to use the channels and social media platforms your target audience uses:

  1. Brief me on your specific aims and objectives for your course
  2. I will create a bespoke Google Docs workbook for you covering the course contents, as well as your specific learning outcomes
  3. We will break up the material into two 1-hour online modules
  4. We will work collaboratively on the Google Workbook and a Pinterest Ideas Board throughout the modules
  5. You will make content and learn platforms in real-time with screen sharing
  6. Choose to do the course 1-on-1 or split the cost with up to four people.

Masterclass Course Options:

Canva Masterclass
Canva Masterclass by the Joy Factory
Canva Masterclass

Learn how to create content for social media, print and campaigns on free design software, Canva.

Etsy Masterclass
Etsy Masterclass by the Joy Factory
Etsy Masterclass

Learn how to set up and manage an Etsy shop, including uploading and marketing listings.

Email Masterclass
Email Marketing Masterclass by the Joy Factory
Email Marketing Masterclass

Learn how to create an email newsletter on Mailchimp: creating a segmented database, using templates, tips on subject lines and how to add content to templates.

Instagram Masterclass
Instagram Masterclass by the Joy Factory
Instagram Masterclass

Learn how to set up an Instagram account: choose the right account name, write your bio, plan your content, a tour on the features and how to post.

LinkedIn Masterclass
LinkedIn Masterclass by the Joy Factory
LinkedIn Masterclass

Learn how to set up/ refresh your LinkedIn profile with a strategy that showcases your talents and experience and gets the attention of the right people to get you more leads.

Pinterest Masterclass
Pinterest Masterclass by the Joy Factory
Pinterest Masterclass

Learn how to set up/ refresh your Pinterest account: how to write your bio, create pins with the right visuals and copy and how to plan content and attract a following.

Social Media Set-up and Strategy
Social Media Set-up and Strategy Masterclass by the Joy Factory
Social Media Set-up and Strategy Masterclass

Learn how to set up three social media platforms of your choice and how to plan content and what kind of content to post to reach your target audience.

Twitter Masterclass
Twitter Masterclass by the Joy Factory
Twitter Set-up and Strategy Masterclass

Learn how to set up/ refresh your Twitter account: writing a killer bio, learning Twitter etiquette, how to choose content and some copywriting and imagery tips.

‘Build your Own’ Course
£450.00
  • Six 1-hour modules
  • 1-hour planning session
  • 1-hour review session
  • Customised 6-Module Workbook and Coursework
  • Collaborative Pinterest Mood Board
  • 1-on-1 online sessions
Platform Masterclass
£200.00
  • Two 1-hour modules
  • Online Conference Call Course
  • Customised 2-Module Workbook
  • Up to 4 people

Katie’s clear and informed guidance was helpful and surprisingly interesting. Katie asked insightful questions in order to tailor the training to my needs and interests, and talked me through the creative steps instead of simply doing it for me.

Natalia Lester-Bush, National Trust.

Tell me more about your requirements by filling out the form below and we can chat further to work out what training you need:



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